---
title: Branded Calling | Telnyx
canonical: https://telnyx.com/products/branded-calling
---
# Branded Calling | Telnyx

# Branded calling

Show your verified business name, logo, and call reason on the recipient's screen before they answer. More recognized calls, higher answer rates, and fewer calls lost to Spam Likely labels.

[GET STARTED](https://telnyx.com/sign-up)[CONTACT US](https://telnyx.com/contact-us)

WHY BRANDED CALLING

## Turn unknown numbers into trusted calls

People do not answer calls they cannot identify. Branded caller ID adds a verified identity layer to your outbound calls, so customers know it is you before they pick up. Telnyx handles every carrier and registry interaction on your behalf.

* ### Higher answer rates  
Recognized calls get answered. Branded identity lifts pickup rates for reminders, notifications, and support outreach.
* ### Trust by default  
Verified branding helps your calls stand apart from spam and scam labels, built on the STIR/SHAKEN framework.
* ### Zero engineering lift  
Works automatically with your existing Telnyx outbound calls. No code changes, no new SIP setup, and no extra headers.

HOW IT WORKS

## How branded calling works

Branded calling builds on the STIR/SHAKEN framework to verify identity at every stage, from origination to display.

* ### Verification  
Every branded call starts with verification. Telnyx vets your business identity and approves a Display Identity Record tied to your numbers. Once approved, your outbound calls are signed under the STIR/SHAKEN framework.
* ### Signed PASSporT  
The signature travels as a SHAKEN PASSporT, a cryptographic token attached to each call. It carries your rich call data, including your business name, logo, and call reason, and proves the call originated from your verified numbers.
* ### Carrier validation  
The receiving carrier validates the PASSporT before the phone rings. When the signature checks out, your branding renders on the recipient's screen instead of an unknown number or a spam warning.

FEATURES

## Branded calls, built on carrier-grade infrastructure

Telnyx manages identity verification, call signing, and carrier delivery in one platform, so your branded calls just work.

* Spam-label protection  
Verified branding helps your calls stand out from Spam Likely and scam warnings on the recipient's device.
* Cryptographically signed  
Each call is signed with a SHAKEN PASSPORT carrying your rich call data, built on the STIR/SHAKEN framework.
* No code changes  
Branding is applied automatically from your approved identity and number association. No new SIP headers required.
* Telnyx handles the ecosystem  
We manage carrier and CTIA registry interactions on your behalf. You work only with the Telnyx portal and API.

**RESOURCES**

## Get started with Branded Calling

Register your brand, create a Display Identity Record, and associate your numbers. These guides walk you through it.

* ### Developer documentation  
Technical overview of Branded Calling, Display Identity Records, and how call signing works on the Telnyx platform.  
[Learn more](https://developers.telnyx.com/docs/branded-calling/overview)
* ### Setup guide  
Step-by-step instructions for registering your Enterprise, creating a DIR, and making your first branded call.  
[Learn more](https://support.telnyx.com/en/articles/15138152-making-calls-with-branded-calling)
* ### Display requirements  
What carriers and devices need to show your branded call data, and how to meet compatibility requirements.  
[Learn more](https://support.telnyx.com/en/articles/16296358-branded-calling-display-requirements)

PRICING

## See our Branded Calling pricing

Brand registration is $50 one-time plus $50 per month per brand. Branded call display is billed per call. Choose pay-as-you-go with no commitment, or volume-based contract pricing with discounted rates, free 24/7 support, and a dedicated customer success manager.

[SEE PRICING](https://telnyx.com/pricing)

$0.075Starting cost per call

## Ready to brand your calls?

From registration to your first branded call, Telnyx gives you the platform, scale, and support to get recognized on every call you make.

[GET STARTED](https://telnyx.com/sign-up)[CONTACT US](https://telnyx.com/contact-us)

## Ready to brand your calls?

From registration to your first branded call, Telnyx gives you the platform, scale, and support to get recognized on every call you make.

[GET STARTED](https://telnyx.com/sign-up)[CONTACT US](https://telnyx.com/contact-us)

## FAQ

### Which carriers and numbers does Branded Calling support?

Branded Calling currently applies to US-to-US calls placed to US mobile numbers serviced by T-Mobile and Verizon. Support for additional carriers may expand over time.

### Is display guaranteed on every call?

### Do I need to change my code or SIP setup?

### How much does it cost?

### How do I get started?

### How does the verification work?

### What is branded caller id?

[Start building](https://telnyx.com/sign-up)