Enterprise Connect 2017 Highlights

Enterprise Connect 2017 Highlights

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Enterprise Connect wrapped up on Wednesday, and boy was that event jam packed! From the amazing exhibitors in the exhibit hall of the beautiful Gaylord Palms Resort in Orlando to the many insightful sessions from the who’s who of UC and telecommunications, EC17 was the premier conference to attend. Here are some highlights:

Bringing Awareness To SIP Trunking

The Telnyx crew was there to bring awareness to our amazing SIP trunking solutions as they gave out some pretty cool giveaways. If you weren't there or were not able to visit our booth (shame on you!), you missed out on some shirts, stickers and power chargers. We also gave out a Parrot drone to a lucky grand prize winner. Beyond the swag, our growth team was on standby, happily answering any questions from the people who stopped by. The most asked question by people visiting the booth? "How do you Be Your Own Carrier?"
Of course, some of the team members snuck out to listen in on some of the keynotes and panel discussions. A highlight included Twilio CEO Jeff Lawson trying to demo their API... except the WiFi wasn't cooperating, so they had to awkwardly hand him an ethernet cable. He, at least, was a great sport about the situation.
Panelists at the session "How Your SIP Trunk Procurement Choices are Changing" included VPs from AT&T, Level 3, Tata Communications and Verizon. Moderator Anthony Mangino of TechCaliber Consulting mentioned that "you need to understand your traffic and build a cost model to identify which SIP solution is most cost-effective" when it comes to choosing the right provider, and we couldn't agree more.
The panelists discussed how enterprises should look into choosing the right contract for their needs. Brian Harrington from Tata Communications went as far as to say that the industry is moving to packaged, flat rate pricing. We here at Telnyx - of course - were confused that the discussion strictly revolved around contract pricing when there are better choices out in the market. With a la carte pricing, Telnyx believes that you should only pay for what you use without the shackles of contracts and long-term agreements, so the discussion around finding the right contract for your needs was sort of befuddling.
Back at the exhibit hall, Zoom made conferencing a little more fun, bringing in a green screen for some virtual background snaps. Our team members managed to snag a shot with some underwater friends in the background:
At the session on "Practical Advice for Navigating SIP Trunking," moderator Melissa Swartz of Swartz Consulting and her esteemed panelists had some... practical advice for attendees when it comes to choosing the right SIP trunk provider. Her four top factors to consider were:
  • Pricing
  • SIP Refer
  • Portal Capabilities & Rerouting
  • Failover
    Can we talk about porting? Because according to Swartz, moving numbers from one provider to another is potentially "the single biggest challenge for a lot of carriers." Her panelists agreed that this is a sticking point not only to carriers but especially to the enterprises concerned with the process. Would you agree?
Just like the panel discussion on the changing environment of SIP trunk procurement, there was a healthy conversation around pricing and contract agreements as well. Swartz advised everyone to "watch those contracts!" and to ensure that users were fully aware of what they are paying for.
Lastly, we want to congratulate Cisco for winning the Best of Enterprise Connect 2017 for their ingenious Spark Board - a cloud and touch-based team collaboration device.
Got #FOMO for EC17? Make sure to register for next year's event, which will be hosted again by the Gaylord Palms Resort in Orlando, Florida from March 12-15. See you there!
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