SMS use has exploded, now reaching up to 7.5 billion devices across the globe. That gives texting a higher reach than email and social networks combined. And it’s easy to see why SMS is such a popular communications channel — it’s fast and convenient, yet it still feels personal.
The open rate for text messages is also an impressive 98%, and 90% are read within three minutes of being received. The immediacy of SMS is what makes it such a great tool for providing excellent customer support.
Let’s take a minute to compare SMS with email:
|Global Reach||Open Rate||Response Rate||Avg. Response Time|
|SMS||7.5 billion||98%||45%||90 sec|
|3 billion||20%||6%||1.5 hrs|
In addition to its appeal as an effective communication method, texting also has many other practical advantages for businesses:
- It’s cost-effective with even more price advantages as you scale.
- It’s flexible and in real time. You’ll get results fast and be able to optimize activity based on your results.
- It’s relatively easy to integrate into your existing applications using an SMS API.
If you haven’t yet considered SMS as a customer engagement and support tool, now’s the time to start.
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