SIP: User-Centric Communications Technology
/ Posted by Joshua Whitaker /
/ Jan 5, 2018 /
Welcome to the user-centric century. We expect complex industry applications to be as easy to use as our smartphones. We expect apps to adapt to us over time through continual development and machine learning. And, we expect customer support to be immediately responsive the minute we submit a ticket.
So, if you’re building communications solutions, how do you ensure your experience meets user expectations? Which technology is adaptive enough to keep up with new user needs and a shifting market?
SIP fits the bill. It was built to be a flexible container for any type of media, and as an IP-based protocol, it will innovate on pace with new internet capabilities. And, when it’s implemented as described below, SIP trunking represents the best in 21st-century, user-centric communications architecture.
Traditional phone calls are tethered to devices: you dial, it rings. Whoever is around to pick up is the person you end up speaking to.
A SIP endpoint is an application, not a device. While many SIP trunks are configured to just ring a desk phone, they have the potential to be as user-specific as the logic built into their application allows. If the person usually sitting at that desk has gone home for the evening, the call can connect to the app on her smartphone instead. Or, it could connect to a transcription server, and forward the message to her email.
This flexibility makes SIP calling better suited for a modern user with multiple devices, who expects an application to adapt to their communication preferences.
People talk differently these days. Voice, text and video; GIFs and emojis; documents, web pages and social media. We reach for these without thinking when telling stories or collaborating on work.
SIP is the perfect venue for the multimedia user. A SIP trunk serves as an avenue of communication but doesn’t put limitations on the media traveling between endpoints. It can support video calling just as well as it can do text messaging.
SIP is application-centric, so communications can be as deeply embedded into actual workflows as is useful. Let’s say you’re managing tasks in a project management tool and have a question for a coworker? Initiate a call from inside the application. As you’re speaking, you can pull the tasks you’re discussing directly into the call stream, all managed on a single SIP trunk.
Technologies like augmented reality or “communitainment” (communications enhanced with games or media) are turning to SIP to make these next-generation ideas into realities for users with just a smartphone and an internet connection. How can real-time communications enhance the way users are using your product today?
If you’re looking for a SIP partner, Telnyx has the most sophisticated SIP architecture with the widest coverage in the industry. Reach out to our customer success team to learn more.