--- title: Build Lead Reactivation Campaign Voice AI Agent | Telnyx canonical: https://telnyx.com/templates/lead-reactivation-campaign-voice-ai --- # Build Lead Reactivation Campaign Voice AI Agent | Telnyx [Back to templates](https://telnyx.com/templates) consumer services # Build Lead Reactivation Campaign Voice AI Agent Re-engage cold leads with an outbound voice AI agent that reaches out with updated product info, new features, and promotional offers. Start building in Mission Control with usage-based pricing. introduction ## What this voice AI agent does The Lead Reactivation Campaign template creates an outbound AI agent that contacts cold leads to re-engage them. It references your product or service, highlights new features and improvements, and attempts to move them back into your pipeline. Designed for sales teams sitting on large lists of unresponsive leads, this template automates the outreach that reps rarely have time to do manually. The template comes pre-configured with personalized outreach, product context, and new feature messaging via dynamic variables. **features** ## Core components of the Lead Reactivation Campaign agent ### Personalized outreach References the prospect by name and their previous interest in your product or service. ### Feature updates Highlights new features, improvements, and changes since the lead went cold. ### Promotional offers and pipeline re-entry Presents current promotions or incentives to drive re-engagement. Guides interested leads through next steps to re-enter your sales pipeline. how to ## Build and deploy your agent in 5 easy steps **time** 5 minutes **pre-requisites** A Telnyx account with a phone number. **Step 1 of 5** ### 1. Select the template Sign in to your Telnyx account. Navigate to AI Assistants, click Create New Agent, and select Lead Reactivation Campaign from the Sales & Lead Gen category. ### 2. Set campaign details Update company name, product description, new features, and any promotional offer. ### 3. Prepare your lead list Compile your cold lead list with names and phone numbers for dynamic variable population. ### 4. Customize the conversation Update instructions with your value proposition and common objection responses. ### 5. Test and launch Run test calls to verify the conversation flow, then launch your reactivation campaign. Hi, this is calling from your company. We have made some updates I thought you might find interesting. Do you have a moment? **tips and insights** ## Lead Reactivation Campaign voice AI best practices ### Age your leads appropriately Focus on leads that went cold 30-90 days ago, too soon feels pushy, too late loses relevance. Focus on leads that went cold 30-90 days ago, too soon feels pushy, too late loses relevance. ### Lead with value Open with what has changed rather than asking why they stopped responding. Open with what has changed rather than asking why they stopped responding. ### Track reactivation Monitor how many cold leads re-enter the pipeline to measure campaign effectiveness. 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