--- title: Build Win-Back Campaign Voice AI Agent | Telnyx canonical: https://telnyx.com/templates/win-back-campaign-voice-ai --- # Build Win-Back Campaign Voice AI Agent | Telnyx [Back to templates](https://telnyx.com/templates) consumer services # Build Win-Back Campaign Voice AI Agent Re-engage lapsed customers with an voice AI agent that makes personalized outreach calls highlighting new features and promotions. Start building in Mission Control with usage-based pricing. introduction ## What this voice AI agent does The Win-Back Campaign template creates an outbound AI agent that contacts lapsed customers. It references their previous relationship, highlights new features or promotions, and attempts to reactivate their account. Designed for subscription businesses, SaaS companies, and any business with a churn problem, this template turns your lapsed customer list into an automated outreach campaign. The template comes pre-configured with personalized greeting, product/service context, and promotional messaging. **features** ## Core components of the Win-Back Campaign agent ### Personalized outreach Greets the customer by name and references their previous relationship for a warm, personal touch. ### Feature highlights Presents new features, improvements, or promotional offers tailored to re-engage the customer. ### Objection handling and reactivation flow Handles common objections and positions updates as solutions to previous pain points. Guides interested customers through next steps to reactivate or schedule a follow-up. how to ## Build and deploy your agent in 5 easy steps **time** 5 minutes **pre-requisites** A Telnyx account with a phone number. **Step 1 of 5** ### 1. Select the template Sign in to your Telnyx account. Navigate to AI Assistants, click Create New Agent, and select Win-Back Campaign from the Sales & Lead Gen category. ### 2. Set campaign details Update company name, product description, and the feature or promotion to highlight. ### 3. Prepare your contact list Compile your lapsed customer list with names and phone numbers. ### 4. Customize the pitch Update instructions with your value proposition, common objections, and reactivation offers. ### 5. Test and launch Run test calls to verify personalization and pitch flow, then launch your campaign. Hi, this is calling from your company. We noticed it has been a while and wanted to share some exciting updates. Do you have a moment? **tips and insights** ## Win-Back Campaign voice AI best practices ### Segment your list Group lapsed customers by churn reason to tailor the pitch. Group lapsed customers by churn reason to tailor the pitch. ### Time your campaigns Call during business hours and avoid customers who churned less than 30 days ago. Call during business hours and avoid customers who churned less than 30 days ago. ### Track reactivation rates Monitor how many calls result in reactivation to measure campaign ROI. 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