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Call Commerce Is Alive and Well, and It Demands Call Tracking

The rise of e-commerce, online customer service and chatbots has prompted some to speculate that call commerce and giving customer service over the phone are on the way out.
This is just noise.
Smartphones and click-to-call technology have pushed business call volumes to an all-time high. It’s predicted that 169 billion mobile calls will be made to businesses each year by 2020, totaling over $1 trillion in consumer spending.
Not only are more calls being made, but those calls are more valuable than ever.
Businesses want to know what’s driving those calls, who’s making them and how much of their advertising ROI comes from call commerce.
In short, the demand for call tracking software is at its peak. But there’s something else at play here: the ease of software development.
Creating an app is easier than ever, so the call tracking industry has become stacked with competitors. The good news is that businesses want software that simplifies their tech stack. They want their tools to perform multiple functions.
This is where you can separate yourself from the competition as a call tracking software provider.
If your call tracking software not only connects and counts calls but also provides detailed analytics data, improves call routing and helps businesses offer a better customer experience, your call tracking application will be in a category of its own.
Choosing you over the competition will be a no-brainer.
However, if you want your software to offer these advanced capabilities, you need to partner with a next-gen communications carrier.
The quality of your carrier service determines the quality of your call tracking service. When your carrier has downtime, your customers have downtime. If your carrier doesn’t allow your software to control your carrier services, you can’t give your customers control of those services. If you can’t provision and configure numbers and establish new connections, your software can’t help your customers do it, either.
You need a carrier that will hand you the reins, so you can customize your carrier services to fit your needs, enable your clients to purchase their own numbers and scale their call tracking operations on-demand.
And it goes without saying that your carrier should have virtually zero downtime, with the transparency and customer service resources you need to quickly get things back online if there is an issue.
There’s a huge market for call tracking software, and you can snap up a big portion of that business if you build yours on the right foundation. That foundation is a carrier that gives you control of a high-reliability, high-performance communications platform.

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