Inulti connects Medicare beneficiaries with insurance agencies through consumer-initiated inbound calls. Seniors shopping for Medicare coverage see a phone number on one of Inulti's owned-and-operated websites, pick up the phone, and get routed to a licensed agent. Every call is live, every caller is high-intent. Inulti's revenue depends on those calls connecting and converting. When the routing layer between the caller and the agent becomes a constraint, the business loses money on every missed connection.
When you're paying a markup to use your own infrastructure
Inulti ran on a third-party call routing platform for two years. The platform handled call distribution and agent routing, and Inulti paid for the service. Behind the scenes, that platform was already running on Telnyx infrastructure. Inulti was effectively paying a middleman to access infrastructure they could reach directly.
The more calls Inulti routed, the more that middle layer cost. And the less control Inulti had over the features available to its agents. Recording caps, limited routing options, and a feature roadmap driven by someone else's priorities. The platform worked well enough to start. It didn't work well enough to scale.
For a performance-based business where revenue is tied to call duration and conversion, renting a layer you don't control is a structural cost problem that compounds. Inulti's team made the call: cut the middle layer and build directly on the carrier infrastructure they were already running on.
From renting the routing layer to owning the call stack
Inulti is building its inbound call center directly on Telnyx. The migration is phased: the existing platform still handles some routing while Inulti scales up its own solution, with the goal of handling all call volume directly within a year.
The stack runs on Telnyx Voice API for programmable call control, SIP Trunking for voice connectivity, and Voice SDK for WebRTC-based agent interfaces in the browser. Call recording runs on Telnyx, with no arbitrary time limits. Local and toll-free numbers are provisioned directly through Telnyx instead of through a reseller.
The call center is being built to support agent availability routing, call queuing, IVR with DTMF collection, call transfers, hold with music, and supervisor controls. These features are in development as Inulti migrates call volume off the third-party platform and onto its own infrastructure.
The shift is straightforward in concept: remove the markup layer, connect directly to the carrier, and build the features your agents need on your own timeline. In practice it requires the right APIs and the right infrastructure to build on, which is what made the migration viable. Telnyx was already powering the calls. Now Inulti controls them.
Owning the call path end to end
The migration is on track for completion within a year. Once all call volume runs directly on Telnyx, Inulti can add capabilities without re-architecting: AI-driven pre-qualification to screen calls before they reach an agent, more sophisticated routing logic, deeper supervisor tools. The same Voice API infrastructure handles what runs today and what ships next. Inulti is building a Medicare lead generation platform on its own terms. Telnyx supplies the infrastructure.
