Learn how artificially inflated traffic works and how to stop it with rate limiting, geo controls, and carrier visibility.
SMS pumping fraud is quietly draining budgets across industries, and most businesses don't realize they're victims until the bill arrives. If your platform uses SMS for account verification, one-time passwords (OTP), or two-factor authentication, you're a potential target. The good news: with the right fraud detection tools, you can stop SMS pumping before it costs you millions.
We are policing innovation while fraud scales elsewhere. This isn't 'performative compliance', it's a survival tactic. In the current regulatory environment, you are increasingly guilty until proven innocent. Unilateral, aggressive policy against VoIP doesn't stop fraud. It just dismantles the primary telecom AI onramp for the next generation of builders.
David Casem, CEO @ Telnyx
Key points
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SMS pumping fraud, also called artificially inflated traffic (AIT), is a scheme where fraudsters exploit SMS verification systems to generate revenue at your expense. Attackers trigger thousands of fake OTP or verification requests to premium-rate phone numbers they control, pocketing a share of the messaging fees your business pays to deliver those messages.
Unlike traditional toll fraud, SMS pumping doesn't require compromising your systems. Fraudsters simply abuse your public-facing signup forms, password reset flows, or any endpoint that triggers an A2P SMS message.
"We were getting SMS-pumped to the tune of $60M/year of phony SMS messages."
When Musk revealed that Twitter was hemorrhaging $60 million annually to SMS pumping, it put a spotlight on just how costly this fraud can be, even for the world's largest platforms. According to Wired, this was a key factor in Twitter's decision to restrict SMS-based two-factor authentication.
The attack is deceptively simple:
According to the i3Forum, fraudsters can generate thousands of fake OTP requests per minute using automated scripts, racking up costs faster than most monitoring systems can detect.
SMS pumping exploits a fundamental trust assumption: that verification requests come from legitimate users. An estimated 70–80% of organizations use SMS-based authentication, creating an enormous attack surface for OTP abuse. And because businesses pay per message sent, not per message successfully verified, every fake request costs money.
Spotting SMS pumping early can save significant losses. Watch for these red flags:
Artificially inflated traffic is now one of the fastest-growing fraud categories in the messaging ecosystem, making early detection critical.
The financial impact extends far beyond inflated messaging bills:
| Cost category | Impact | Example |
|---|---|---|
| Direct messaging fees | Paying for fraudulent SMS sends | $0.01–$0.15 per message × thousands/minute |
| Premium-rate termination | Higher fees for international/premium numbers | 5–50× standard rates |
| Operational overhead | Engineering time to detect and mitigate | Hours to weeks of investigation |
| Platform trust erosion | Users question security after breaches | Long-term brand damage |
| Compliance risk | Potential regulatory scrutiny | Fines, audits, reputational harm |
Global telecom fraud losses exceed $38 billion annually, with messaging fraud among the top five categories. The CFCA identifies international revenue share fraud (IRSF), which includes SMS pumping, as one of the top fraud types affecting telecom providers worldwide. With the global A2P SMS market valued at over $72 billion, fraudsters have massive incentive to exploit verification systems.
Stopping SMS pumping requires a multi-layered approach. Here are the most effective prevention strategies:
Implement strict rate limits on verification requests: per IP address, per phone number, and per session. This prevents automated scripts from flooding your endpoints. According to Telnyx data businesses that implement rate limiting, geo-restrictions, and phone number intelligence typically reduce SMS pumping losses by up to 95%.
Note: This statistic is based on internal Telnyx data. Contact the team for methodology details if needed.
Restrict SMS delivery to countries where you actually have users. If you don't operate in a particular region, there's no reason to send verification messages there. This single control can eliminate a significant portion of SMS pumping attempts, since fraudsters frequently target obscure premium-rate destinations.
Work with a messaging provider that offers deep visibility into SMS traffic patterns. Third-party aggregators often lack the insight needed to detect fraud in real time. A provider that operates its own network can identify suspicious patterns, like sudden spikes to specific number ranges, before messages are sent.
Validate phone numbers before sending. Check for indicators like number type (mobile vs. landline vs. VoIP), carrier reputation, and velocity patterns. Blocking high-risk numbers at the verification stage prevents fraud before it costs you.
SMS pumping fraud remains a persistent threat. Fraudsters often exploit account verification flows by triggering large volumes of OTP messages through bots, generating artificial traffic and costs for enterprises. But with the right tools, you can stay ahead of attackers.
Telnyx Verify API is built with fraud prevention at its core. Unlike bolt-on solutions, Telnyx provides:
Because Telnyx operates as a licensed carrier with end-to-end network ownership, you get visibility into SMS traffic patterns that other providers simply can't offer.
Contact our team to see how Telnyx Verify API can protect your verification flows, and your bottom line.
Have questions about SMS fraud prevention? Join us at r/Telnyx.
