Businesses are growing globally at an ever-increasing pace. Internet services and tooling has broken down geographical barriers, enabling companies to reach new audiences easier than ever before.
Communications providers continually evolve to meet the needs of an international audience. As you scale globally, the ideal partner helps you to quickly serve your customers across the full spectrum of communication channels.
Choosing correctly delivers reliability and quality that you can depend on, while freeing up your engineering team to add value in other ways. However, a poor choice can leave your organization hampered by retrograde technology and unable to scale your services at pace.
Not all telephony players are built equal. To identify providers best structured to take your telephony global, here are four topics to consider.
Your communications are likely built in the cloud. This includes your internal telephony system and complex logic that you have integrated into your core product. Therefore, you need the strength of a cloud-first provider, that has optimized for real-time conversations that are embeddable, configurable and internet-centric.
Businesses that are API-first with their communications will go further in the long run. This allows for ultimate agility to meet customer needs as they arise. However, ensuring your provider is backwards compatible with the PSTN means that your business is fit to serve both current and future markets.
2. Private Network
The internet offers the most efficient means of scaling global communications coverage, but it isn’t sufficient for a high-fidelity, secure experience. Data sent over the public-internet can cross as many as 30 networks on its journey. This obviously leads to degraded call quality because of additional latency and lost data.
Choose cloud communications built on private infrastructure that supports end-to-end encryption. A private network is essential in connecting globally deployed points of presence, which provides an insight into the global coverage a provider actually offers. This ensures that your traffic is pulled off the public-internet, as soon as possible, and reliably delivered via private IP fiber to its destination.
3. Facilities-based Infrastructure
The current public infrastructure for communications is insufficient. The PSTN can’t support the internet-centric future of systems, wireless networks remain expensive and limited, and the public-internet is a best-effort network that introduces quality and security issues.
Only facilities-based communications networks and cloud-agnostic telephony engines have the technical capacity to support real-time digital communications at scale. No amount of retrofitting the PSTN can offer the security, simplicity and quality in global communications that modern users demand. Numbering and Telephony assets
Global coverage has to be supported by meeting the fundamental telephony needs in each area. Having true local coverage means having quick access to telephony assets in target markets.
Access to number types, with full feature support, is a clear indicator of truly global telephony players. Providers should maintain a database of owned number assets with facilities for customers to easily search for, purchase and provision these numbers.
4. Licensed Carrier Privilege
International service requires more than a number to connect the call. Ensure your international carrier supports backward compatibility with the local PSTN and compliance with local regulators. This is key across the domains of local termination, caller id and emergency services so that you avoid hitting any major delays down the road.
Your carrier needs to operate within the existing paradigm and support interoperability with local incumbent providers. Holding the status as a licensed carrier, your provider can intervene with local regulators for personalized solutions or troubleshooting.
To put your business in the best position to be successful, your provider needs the correct technical foundation and true local coverage in the markets your business is trying to target. In selecting a partner in your global rollout, this decision must be made with an eye to the future and certainty around the level of support they can deliver.
Telnyx built a global private IP backbone to allow for effortless worldwide scaling of your telephony. Read our free eBook to learn how to scale and accelerate your growth globally with our enterprise-level carrier services.
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