Telnyx is rolling out a new Brand Verification Process for brands classified as PUBLIC_PROFIT entity types using the 10DLC API. This release is a mandatory update from The Campaign Registry (TCR) and is designed to enhance security, prevent brand impersonation, and ensure compliance with 10DLC messaging regulations.
As of October 3, 2024, all new and existing brands marked with a PUBLICPROFIT entity type must undergo this mandatory verification process. The process includes submitting a business contact email and completing Two-Factor Authentication (2FA) to validate the brand identity. Brands that fail to complete the verification process _will not__ be able to register new campaigns or perform certain vetting actions.
New Brand Verification Flow:
Existing Brand Impact:
Two-Factor Authentication (2FA):
API Endpoint Updates:
To update the business contact email or trigger a resend of the verification email, the following API calls can be used:
Update Business Contact Email:
curl -X PATCH https://api.telnyx.com/10dlc/brand --header 'Authorization: Bearer YOURTOKENHERE' --header 'Content-Type: application/json' -d '{"businessContactEmail": "[email protected]" }'
Resend 2FA Verification Email:
curl -X POST https://api.telnyx.com/10dlc/brand/YOUR_BRAND_ID_HERE/2faEmail --header 'Authorization: Bearer YOURTOKENHERE'
While the brand verification flow is currently available only via the API, it will be accessible through the Telnyx portal in an upcoming release.
This is a mandatory update from TCR, and we encourage you to take these steps to avoid disruptions to your campaigns by October 3, 2024. This will help with our ongoing efforts to enhance security, reduce the risk of fraud (e.g., brand impersonation, smishing), and ensure compliance with carrier regulations for 10DLC messaging. By implementing a robust 2FA verification system, we aim to ensure that only authorized personnel can manage and operate messaging campaigns.
Get in touch with our team of experts with any questions you may have.
