WhatsApp Business API

Starting February 2022, WhatsApp will implement an updated pricing structure. More details will be released soon, and you can explore it in detail here.

Pay-as-you-go WhatsApp Pricing

Pay per message based on the destination country and the type of message you’re sending.

Message Type
Session Message
Telnyx Platform fee per message for all destinations
Template Message
Telnyx Platform fee per message
Pass-through WhatsApp fee
Per template message
  1. WhatsApp charges a per message fee to send Template messages. This price depends on the destination country. For the full list of fees per destination, please check here.

Message Types

Template Message

WhatsApp Template Messages are pre-approved templates for outbound notifications, like appointment reminders. A business application must send a templated message when it is outside of the 24 hours window since the last message from the user to your app.

Session Message

A WhatsApp Session Messages are any messages sent and received in response to a user initiated message. A messaging session starts when a user sends your application a message, and lasts for 24 hours since the most recently received message.

Volume Discounts for WhatsApp Template Message Passthrough Fee

First 250k messages per month
$0.0085 / message
First 750k messages per month
$0.0083 / message
First 2M messages per month
$0.0080 / message
First 3M messages per month
$0.0073 / message
First 4M messages per month
$0.0065 / message
Above 10M messages per month
$0.0058 / message

Custom volume pricing for WhatsApp Business API

Telnyx offers greater discounts as you scale, or when you're ready to commit to monthly usage.

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