WhatsApp Business API
Starting February 2022, WhatsApp will implement an updated pricing structure. More details will be released soon, and you can explore it in detail here.
Pay-as-you-go WhatsApp Pricing
Pay per message based on the destination country and the type of message you’re sending.
- WhatsApp charges a per message fee to send Template messages. This price depends on the destination country. For the full list of fees per destination, please check here.
WhatsApp Template Messages are pre-approved templates for outbound notifications, like appointment reminders. A business application must send a templated message when it is outside of the 24 hours window since the last message from the user to your app.
A WhatsApp Session Messages are any messages sent and received in response to a user initiated message. A messaging session starts when a user sends your application a message, and lasts for 24 hours since the most recently received message.