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Branded calling

Show your verified business name, logo, and call reason on the recipient's screen before they answer. More recognized calls, higher answer rates, and fewer calls lost to Spam Likely labels.

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Branded Calling verified caller vs Spam Likely comparison
WHY BRANDED CALLING

Turn unknown numbers into trusted calls

People do not answer calls they cannot identify. Branded caller ID adds a verified identity layer to your outbound calls, so customers know it is you before they pick up. Telnyx handles every carrier and registry interaction on your behalf.

  • Higher answer rates

    Recognized calls get answered. Branded identity lifts pickup rates for reminders, notifications, and support outreach.

  • Trust by default

    Verified branding helps your calls stand apart from spam and scam labels, built on the STIR/SHAKEN framework.

  • Zero engineering lift

    Works automatically with your existing Telnyx outbound calls. No code changes, no new SIP setup, and no extra headers.

HOW IT WORKS

How branded calling works

Branded calling builds on the STIR/SHAKEN framework to verify identity at every stage, from origination to display.

  • Verification

    Every branded call starts with verification. Telnyx vets your business identity and approves a Display Identity Record tied to your numbers. Once approved, your outbound calls are signed under the STIR/SHAKEN framework.

  • Signed PASSporT

    The signature travels as a SHAKEN PASSporT, a cryptographic token attached to each call. It carries your rich call data, including your business name, logo, and call reason, and proves the call originated from your verified numbers.

  • Carrier validation

    The receiving carrier validates the PASSporT before the phone rings. When the signature checks out, your branding renders on the recipient's screen instead of an unknown number or a spam warning.

FEATURES

Branded calls, built on carrier-grade infrastructure

Telnyx manages identity verification, call signing, and carrier delivery in one platform, so your branded calls just work.

  • Spam-label protection

    Verified branding helps your calls stand out from Spam Likely and scam warnings on the recipient's device.

  • Cryptographically signed

    Each call is signed with a SHAKEN PASSPORT carrying your rich call data, built on the STIR/SHAKEN framework.

  • No code changes

    Branding is applied automatically from your approved identity and number association. No new SIP headers required.

  • Telnyx handles the ecosystem

    We manage carrier and CTIA registry interactions on your behalf. You work only with the Telnyx portal and API.

RESOURCES

Get started with Branded Calling

Register your brand, create a Display Identity Record, and associate your numbers. These guides walk you through it.

  • Article

    Developer documentation

    Technical overview of Branded Calling, Display Identity Records, and how call signing works on the Telnyx platform.

    Learn more
  • Article

    Setup guide

    Step-by-step instructions for registering your Enterprise, creating a DIR, and making your first branded call.

    Learn more
  • Article

    Display requirements

    What carriers and devices need to show your branded call data, and how to meet compatibility requirements.

    Learn more
PRICING

See our Branded Calling pricing

Brand registration is $50 one-time plus $50 per month per brand. Branded call display is billed per call. Choose pay-as-you-go with no commitment, or volume-based contract pricing with discounted rates, free 24/7 support, and a dedicated customer success manager.

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$0.075Starting cost per call

Ready to brand your calls?

From registration to your first branded call, Telnyx gives you the platform, scale, and support to get recognized on every call you make.

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FAQ

Branded Calling currently applies to US-to-US calls placed to US mobile numbers serviced by T-Mobile and Verizon. Support for additional carriers may expand over time.