[eBook] Your complete guide to call tracking

Is your call tracking platform operating at its full potential?

The recent explosion in smartphone usage means people are buying over the phone more than ever. It's estimated that 162 billion click-to-calls will be made in 2019, and calls are 10–15 times more likely to convert than digital leads.

Channels driving inbound calls

Understanding which marketing channels are driving inbound calls is critical to maximizing marketing efficiencies and improving ROI. The demand for call tracking software is on the rise, as is the demand for more sophisticated ways to route and analyze calls. But is your call tracking platform operating at its full potential?

Provider issues around call quality, control and cost-effectiveness can hold you back from realizing revenue opportunities and achieving true competitive differentiation. This eBook addresses common carrier problems and provides strategies for getting the most from your carrier, or switching to a new provider worry-free.

You’ll learn about:

• The call commerce market
• Common call tracking pain points
• How to get the most from your carrier
• How to achieve zero-headache migration