Messaging • Last Updated 3/26/2024

SMS strategies for the savvy marketer

SMS offers near real-time connection and engagement at scale, making it an invaluable medium for brands-but only if it’s done well


By Simon Verbiest

Text messaging comes with a lot of nuance and complexity, so marketers’ foray into SMS/MMS must be intentional, focused, and well-planned. In this webinar, we’ll provide step-by-step guidance for building an effective SMS program to delight customers and supercharge acquisition, loyalty, and revenue.

You’ll come away with:

  • Best practices for launching, managing, and optimizing an SMS program that’s catered to your organization’s—and your customers’—specific needs

  • Tactical guidance on navigating setup, deliverability, and compliance, growing your user base, setting KPIs, and proving the overall ROI of the channel

  • Deep perspective on how to incorporate SMS into your cross-channel strategy

For more practical tips, read our in-depth SMS and MMS delivery guide based on a sample of 1 billion messages.

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