Messaging • Last Updated 3/26/2024
SMS strategies for the savvy marketer
SMS offers near real-time connection and engagement at scale, making it an invaluable medium for brands-but only if it’s done well
By Simon Verbiest
Text messaging comes with a lot of nuance and complexity, so marketers’ foray into SMS/MMS must be intentional, focused, and well-planned. In this webinar, we’ll provide step-by-step guidance for building an effective SMS program to delight customers and supercharge acquisition, loyalty, and revenue.
You’ll come away with:
Best practices for launching, managing, and optimizing an SMS program that’s catered to your organization’s—and your customers’—specific needs
Tactical guidance on navigating setup, deliverability, and compliance, growing your user base, setting KPIs, and proving the overall ROI of the channel
Deep perspective on how to incorporate SMS into your cross-channel strategy
For more practical tips, read our in-depth SMS and MMS delivery guide based on a sample of 1 billion messages.
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