In this guide, we'll show you how to use the Twexit API to switch your SMS services from Twilio to Telnyx in minutes.
The Twexit API makes it easy for you to change just a few lines of your Twilio messaging code to switch to Telnyx in minutes.
In this guide In this guide, we'll show you how to set up your Telnyx account and use the Twexit API to make the switch from Twilio today.
Now more than ever it’s vital that businesses manage their costs. Telnyx is designed for that by being 70% cheaper than Twilio for sending messages and texts are completely free to receive. Using the Twexit API will save you money from day one, which, as you can see below, can become incredibly impactful as you scale.
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As a true carrier, Telnyx manages a vast catalog of local and toll-free numbers that span the globe. This allows control and configuration of those numbers to be passed to the user via an api-first product.
Twilio relies on third-party providers for phone numbers, limiting your control and adding unnecessary costs.
We understand that things will go wrong and customers will need support. We also believe that you shouldn’t pay more for it. That’s why we provide chat, email, and phone support 24/7 at no additional cost.
Twilio offers a range of support options, but to have the same experience as Telnyx users, customers would have to spend upwards of $18,000 a year.
What does “Twexit” mean for a brand? Twexit is the deliberate shift away from relying on X, formerly Twitter, toward owned channels you control for reach, data, and compliance. It typically involves moving audiences to email, SMS, MMS, and in-app messaging.
Why are companies considering a Twexit now? Brands are responding to volatile algorithms, brand safety concerns, and the risk of over-reliance on a single social platform. They want stable reach, measurable attribution, and first-party data they can manage under GDPR and CCPA.
What channels can replace tweets for reliable reach and engagement? Email, SMS, MMS, push, and in-app messages provide direct delivery with clear analytics. For mobile messaging, choose between SMS and MMS based on whether you need plain text or rich media like images or GIFs.
How do we migrate followers from Twitter to owned channels without losing them? Promote clear calls to action in your profile, pinned posts, and replies that drive people to opt-in forms, short codes, and QR codes. Incentives and visuals that boost click-throughs, as shown in MMS engagement guidance, can accelerate list growth.
Do tweet IDs or Twitter user IDs matter in a Twexit plan? Tweets and user IDs are platform-specific identifiers that do not carry over to other channels. Prioritize collecting consented first-party identifiers like email and phone numbers, and tag campaigns for attribution.
What content formats work best after a Twexit? Short updates, time-sensitive offers, product drops, and support notices work well, especially when paired with visuals. When you need images, GIFs, or short clips, use MMS messaging to add context and capture attention.
Should we use group MMS or broadcasts when shifting off Twitter? Use broadcasts for one-to-many announcements and updates, while reserving group threads for small collaborative discussions where participants see each other. The tradeoffs are outlined in MMS group versus broadcast guidance, including reply behavior and privacy considerations.
