Video • Last Updated 6/19/2024

How WebRTC calling improves business communications

WebRTC enables better real-time calls via browsers, streamlining business communications and improving accessibility.

Marlo Vernon

By Marlo Vernon

WebRTC stands for Web Real-Time Communication, and it’s been transforming the landscape of business communication since it was released in 2011.

WebRTC enables real-time voice and video interactions directly through web browsers. This technology eliminates the need for additional software or plugins, streamlining the communication process and boosting operational efficiency.

Confused? Don’t be. Telnyx is here to explain how and why WebRTC calling can significantly improve your business communication. We’ll focus on its benefits and a few illustrative use cases for both business owners and developers so you can see if WebRTC is something you need to take your business to the next level.

Benefits of WebRTC calling

WebRTC calling has a wide range of benefits for its users. We’ve broken them down by sections to help you focus on the most common improvements you’ll see when using it.

Cost savings

Implementing WebRTC calling can lead to substantial cost savings. Traditional communication systems often incur high expenses, especially for long-distance and international calls. WebRTC, however, operates over the internet, eliminating these charges.

Additionally, businesses can reduce infrastructure and maintenance costs by using their existing internet connections for communication, leading to savings across the board—sometimes in unexpected places.

Improved accessibility

Accessibility is vital for communications of all varieties. WebRTC offers unparalleled accessibility across various devices and platforms, including desktops, laptops, tablets, and smartphones.

This cross-platform functionality ensures that employees can communicate effectively from any location, facilitating remote work and ensuring business continuity. For businesses with a global workforce, this means seamless communication without geographical constraints, so your biggest problem is just what time your international colleagues wake up—not their ability to get online.

Enhanced user experience

You probably don’t want your video calls to look like something out of Star Wars: all patchy and full of static. WebRTC helps you avoid that experience by delivering high-quality audio and video calls without requiring any downloads or installations.

The technology supports adaptive bitrate streaming, which adjusts the quality based on network conditions. This method ensures smooth, uninterrupted communication, even in varying network environments, leading to more productive meetings and interactions.

Security and privacy

Security is obviously a critical concern for business communications, and WebRTC addresses this issue with robust security features.

High-quality WebRTC calling systems offer end-to-end encryption for audio and video streams, ensuring that sensitive information remains private and secure. You’ll be able to communicate confidently, knowing your data is protected from potential breaches or eavesdropping—no matter how juicy the office gossip is.


The needs of a company of five look very different from a company of five hundred. But WebRTC calling works at all levels, making it suitable for businesses of all sizes.

Whether it's a one-on-one meeting or a large-scale webinar, WebRTC can handle the demands of various communication scenarios. This scalability ensures that businesses can grow and adapt their communication infrastructure as needed without significant changes or additional investments.

Use cases of WebRTC in business communications

Sometimes the abstract just isn’t enough. Take a look at a few situations where you might want to use WebRTC to enable your business success.

Customer support

The last thing you need when dealing with an unhappy customer is a dropped call. WebRTC won’t let that happen.

These calling systems improve customer support by enabling real-time video and voice interactions. This capability allows support agents to provide more personalized and effective assistance, improving the overall customer experience.

For instance, customers can connect with support teams instantly through their browsers, reducing wait times and enhancing satisfaction. Real-time visual communication helps resolve issues more efficiently, leading to quicker problem resolution and increased customer loyalty.

Sales and marketing

You'll need customers to provide customer service. WebRTC can significantly enhance sales and marketing efforts by facilitating live demos, virtual consultations, and interactive webinars. These real-time interactions help build stronger relationships with prospects and customers, ultimately driving sales and growth.

Sales teams can provide personalized product demonstrations and receive instant feedback, enhancing the customer experience and accelerating the sales cycle.


In the healthcare industry, WebRTC is a game-changer for telehealth services. It allows healthcare providers to offer remote consultations and follow-ups that catch every cough in high definition, improving access to healthcare services and enhancing patient convenience.

WebRTC's secure and reliable communication ensures that patient data remains confidential while enabling efficient and effective remote care. These capabilities can expand the reach of healthcare services and improve patient outcomes.

Internal communications

WebRTC improves internal communication by enabling seamless video and voice interactions among employees. Teams can conduct regular meetings, brainstorming sessions, and training without geographical constraints. The real-time nature of WebRTC ensures that information is shared promptly, fostering better collaboration and decision-making.

This capability is especially beneficial for companies with distributed teams, ensuring everyone stays informed and aligned. And speaking of distributed teams…

Remote work

The rise of remote work has highlighted the need for reliable communication tools, and WebRTC plays a big role in this context. It enables remote employees to participate in virtual meetings, collaborate on projects, and stay connected with colleagues.

The ability to conduct high-quality video calls from any location fosters a cohesive work environment despite physical distances, ensuring that your team remains productive and engaged.

Education and training

Businesses can also use WebRTC for training and educational purposes, delivering interactive training sessions, webinars, and workshops to employees or clients. The ability to engage in real-time discussions and share resources enhances the learning experience, ensuring participants gain the most from the sessions. This interactive approach to training can lead to better retention of information and more effective skill development.

Implementing WebRTC in your business

If the benefits of WebRTC sound interesting, here are a few key areas you should consider before you jump in:

Integration with existing systems

Integrating WebRTC into your current communication infrastructure is straightforward. Many platforms offer APIs and SDKs that facilitate integration, allowing businesses to quickly adopt WebRTC without extensive technical expertise.

Make sure you meet with any stakeholders to get a clear and complete picture of your business’s current systems to make adoption as easy as possible.

Customization and branding

Sometimes, nothing will do but white-labeling. Luckily, you can customize WebRTC to match your business's branding and requirements.

From user interfaces to call features, businesses can tailor the technology to provide a seamless, branded communication experience for employees and customers.

Training and support

While WebRTC is user-friendly, providing training and support to employees can ensure smooth adoption and usage. Offering resources such as tutorials, user guides, and support channels can help employees make the most of WebRTC's features.

How will you use WebRTC?

WebRTC calling improves business communication by offering cost-effective, accessible, and secure real-time communication solutions. Its versatility and ease of integration make it an invaluable tool for various industries, from customer support to remote work and telehealth.

By adopting WebRTC, businesses can improve collaboration, enhance customer experiences, and stay ahead in the competitive landscape. By implementing WebRTC calling, you can see significant improvements in both your business processes and customer interactions.

If you’re choosing WebRTC as an investment in your business’s future, Telnyx is the partner you need. We’re a cutting-edge communications tech business trusted internationally for our top-quality services. We offer superior support, competitive pricing, and exceptional call quality through our global, private network.

Unlike competitors, Telnyx also supports video, making it a comprehensive solution for all your real-time communication needs. Our commitment to 24/7 customer service ensures you’ll receive the help you need—when you need it.

With Telnyx WebRTC and Voice API, your business can enjoy the expertise and robust infrastructure that makes Telnyx the go-to choice for businesses looking to enhance their communication strategies.

Contact our team to elevate your communications with Telnyx WebRTC and Voice APIs.

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