Meet Rich Communication Services: the next generation of mobile messaging
What's possible with RCS?
RCS is a messaging protocol provided to mobile phone users through mobile operator networks. Through a rich feature set that includes verified messaging, multimedia support, reply suggestions and more—RCS brings engaging, app-like messaging experiences to texting.
RCS benefits business
Many businesses are recognizing the value of RCS as an effective touch point to engage in two way communication with customers. With RCS you can easily increase brand awareness and provide contextual communication with every customer interaction.
All of the RCS features you need, out-of-the-box.
- Branded messagingPersonalize logos, screen colors, and sender name in messages to strengthen brand awareness. With RCS, it’s easy to integrate branding in every touch point.
- AnalyticsClient based DLRs, read and receive receipts with time stamps and click-through rates give detailed insight into how customers interact with your messages.
- Verified sender IDsBuild credibility with your customers by sending messages with a verified sender badge alongside the business name and logo.
- Easily integrate appsLink messages to calendars, maps, and embed data like phone numbers, event details, wallet and ticketing information.
- Suggested repliesCustomize suggested replies, actions, and follow ups to provide tailored information to customers and power contextual communications.
- High resolution mediaRCS supports gifs, videos, QR codes, rich card carousels and link previews in messages to create intuitive messaging experiences.
What will you build with RCS?
Customer service
Deliver personalized engagement based on user profiles, and allow order modifications or refunds within the messaging app.
Home delivery processes
Streamline home deliveries with product review displays, or linking maps in-message for realtime tracking.
Two factor authentication
Add RCS to your two factor authentication capabilities to provide an extra layer of security-allowing users verify their accounts through rich, interactive messages.
Ticketing
Send flight reminders, boarding passes, or give customers the option to contact the airline or confirm the flight, all in one place.
Choose Telnyx to power your RCS communication.
If your users’ carrier or device doesn’t support RCS, messages will automatically be reverted and sent as an SMS so deliverability isn’t impacted.
Register your interest to be first in line when Telnyx RCS Business Messaging becomes available.
We’ll also keep you up to date on when new messaging channels—like Whatsapp, Facebook Messenger, and Apple Business Chat—are available on the Telnyx API.
RCS Frequently Asked Questions
- RCS messaging is a communication protocol between mobile telephone carriers and between phone and carrier, aiming at replacing SMS messages with a text-message system that is richer, provides phonebook polling (for service discovery), and can transmit in-call multimedia.
- RCS is the next generation of business messaging, bringing some of the features, and visually rich experience that applications like Whatsapp, iMessage, and Facebook Messenger offer today - like high-resolution media and branded messages.
- RCS supports the concept of Verified Sender), which confirms that messages are really coming from who they say they are. This provides peace of mind for end-users. Secondly, RCS messages are encrypted, adding a level of security that SMS currently can’t offer.
- According to the GSMA, RCS has 473m active users and a predicted value of $74b by 2021.
Some of the most popular use cases for RCS include:
- Ticketing - flight reminders, boarding passes, or customer support.
- Home delivery notifications - product reviews and real-time tracking.
- Customer service - personalized customer engagement.
- Ticketing - flight reminders, boarding passes, or customer support.
- The big difference for RCS is that when natively integrated into the mobile phone or via a downloadable app, no intervention is needed by the end-user - it’s just there.
- To get started with RCS messaging using Telnyx, simply sign up for our beta program here.