Messaging • Last Updated 1/25/2024

How to text Italy: A guide for SMS communication

This guide provides helpful tips for texting in Italy. Learn how to send text messages to Italy and avoid common mistakes.

By Adeniyi Makinde

Are you struggling to send text messages to Italy? Whether you're a business professional reaching out to Italian clients, a marketer targeting an Italian audience, or simply keeping in touch with friends or family in Italy, understanding the nuances of SMS communication in Italy is crucial. This guide provides all the necessary details for effective texting, from phone number formatting to country code information to cultural considerations.

Sending a text to Italy

Italian phone numbers typically consist of 10 digits, including a regional area code and the subscriber's number. Understanding this format is key to ensuring your messages are delivered accurately.

Italian phone number formatting

The format for Italian phone numbers includes the country code +39, followed by the area code (without the leading zero when calling from abroad), and then the subscriber's number. For example, a number in Rome might be formatted as +39 06 12345678, where "06" is the area code for Rome.

Italian country code

When texting someone in Italy, the country code +39 must be included. This indicates to the mobile network that the message is intended for a recipient in Italy. You can add the country code by holding down the "0" key until a "+" symbol appears, or type "0039" before the Italian phone number.

Staying compliant while texting Italy

Italy has a detailed legal framework governing SMS messaging, which is enforced by authorities such as the Italian Data Protection Authority (Garante per la protezione dei dati personali) and the Autorità per le Garanzie nelle Comunicazioni (AGCOM). These bodies ensure that SMS messaging practices comply with privacy and communication standards set forth in Italian law.

In Italy, businesses must obtain explicit consent from individuals before sending them SMS messages. This consent must be informed, freely given, specific, and documented. It's important to note that Italy adheres to the General Data Protection Regulation (GDPR) as a member of the European Union, which sets high standards for data protection and privacy. Sending unsolicited text messages, particularly for marketing purposes, is prohibited under Italian law, and non-compliance can lead to significant penalties.

Furthermore, all SMS messages must include a clear and straightforward mechanism for recipients to opt out of future communications. This opt-out process must be user-friendly and effective. Failure to comply with these opt-out requirements can result in legal actions and fines.

To ensure compliance with Italian SMS messaging laws, businesses must stay updated with the latest regulations and guidelines. This includes understanding the nuances of GDPR as it applies in Italy and ensuring all practices align with national and EU-wide data protection standards.

Five steps to send a text to Italy

  1. Always start with +39 for Italy.
  2. Ensure the number includes the correct area code and the subscriber's number.
  3. Adapt your messaging style to align with Italian communication norms.
  4. Choose a service that supports international texting to Italy.
  5. Send your message

Best practices for texting Italian numbers

In Italy, the practice of sending text messages for business or marketing purposes is stringently regulated under the General Data Protection Regulation (GDPR), which emphasizes the protection of personal data and privacy. The foremost requirement is obtaining explicit, informed consent from recipients before any messages are sent, especially for marketing communications. This consent must be clearly and freely given, indicating a willingness to receive messages from the business. It's crucial that this consent is documented and easily accessible for future reference, ensuring compliance with GDPR's accountability principles.

Moreover, businesses must ensure transparency in their SMS campaigns. This involves clearly identifying the sender, the purpose of the message, and providing recipients with straightforward options to opt-out or unsubscribe from future communications. The content of the messages should be relevant and respectful of the recipient's privacy.

Additionally, businesses should be mindful of the data they collect and store, adhering to GDPR’s data minimization and storage limitation principles. Regular audits and reviews of SMS practices are recommended to ensure ongoing compliance with GDPR, as well as adapting to any updates in the regulatory landscape in Italy.

Choosing the right greeting for your text message to Italy

In Italy, the greeting in a text message sets the tone for the conversation and is key to effective communication. Choose a greeting that fits the context and the audience.

For formal messages, use "Gentile [Name]" (Dear [Name]) or "Buongiorno [Name]" (Good morning [Name]). For example, “Gentile Luca,” or “Buongiorno Sofia.” These are professional and respectful.

In informal contexts, "Ciao" or "Ehi" are more relaxed and friendly, ideal for friends or acquaintances.

The relationship with the recipient should influence the greeting choice, with formal greetings for new or professional contacts and informal ones for closer relationships.

Text Italy: How to get started

With these tips and recommendations, you're ready to send SMS messages to Italy with confidence. Whether you're sending a personal message or business communication, understanding the formatting and regulatory compliance is essential to ensure your message gets delivered.

If you’re looking for more guidance on global texting, Telnyx’s team of experts can help you navigate the complexities of international communication. Telnyx is a next-gen communications platform that offers a global private IP network, multi-cloud redundancy, and carrier-grade services. Our developer-friendly SMS API and intelligent features make it easy to build messaging capabilities into your existing apps. We also offer support and guidance to help you grow and scale your business.

With competitive pricing and a wide variety of phone numbers in over 140 countries, Telnyx provides cost-effective messaging solutions with unmatched expertise. Our deliverability reports help businesses optimize their messaging campaigns, while easy implementation and a complete set of features make it easy to get started.

Contact our experts today to learn how we can help your business communicate effectively with contacts in Italy and 140+ other countries.

Note: This is not legal advice. Consult your legal team and the appropriate regulatory authorities before beginning an SMS message campaign in Italy.

Share on Social

Related articles

Sign up and start building.