SMS and MMS Messaging has become a preferred marketing channel for direct-to-consumer communication. Not only does messaging boast unparalleled engagement and opt-in rates, but at a time where marketers are seeing a 41% increase in Facebook CPMs(1), 96% of iOS users choosing “do not track”(2), and the announcement from Google that they will remove 3rd party cookies in 2023(3), messaging provides marketers with a much-needed owned channel to engage their customers.
Iterable, the customer activation platform that helps brands deliver joyful experiences at scale, has seen marketers embrace global messaging—with SMS adoption among their customers increasing 42% in the last year, and MMS adoption growing by 54%. As its customers continue to leverage messaging in new ways, such as time-sensitive alerts and offer campaigns, media-rich loyalty and reactivation programs, and abandoned cart recovery triggers, Iterable selected Telnyx as a preferred messaging provider.
“When people are texting, they’re typically having a conversation. That’s what makes SMS and MMS such effective channels for facilitating customer connection — they are organic, casual, and incredibly personal. However, in the past, the high cost and inflexibility of SMS and MMS have made them relatively inaccessible to brands. That is no longer the case. By partnering with Telnyx, our customers have the flexibility they need to unlock the full potential of SMS and MMS, and build lasting relationships with their customers around the world, without compromising on cost,” shares Andrew Boni, CEO and co-founder of Iterable.
The partnership allows Iterable customers to take advantage of Telnyx’s status as a licensed carrier and its multi-cloud IP network to deliver fast, reliable connectivity to over 200 countries.
“SMS is an incredibly powerful means of connecting with customers, and is a core part of a high-impact cross-channel communications strategy. Still, many marketers have faced considerable barriers to integrating SMS into their cross-channel collection—like high cost, complex global connectivity and regulatory challenges, and insufficient support—ultimately leading to opportunities and revenue lost,” shares David Casem, co-founder and CEO at Telnyx. “These are pain points that Telnyx was built to relieve, and we’re thrilled to bring our mobile channel capabilities to Iterable’s customers. With Iterable and Telnyx, marketers will be able to unlock the full potential of SMS marketing with ease and confidence.”
Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Leading brands, like Zillow, DoorDash, Calm, and Box choose Iterable to build customer-centric experiences at scale by delivering the right content to the right audience at the right time. Visit iterable.com for more information.
*Sources: (1)https://martech.org/study-facebook-cpms-increased-41-us-cpcs-rose-34-since-last-year/ (2)https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update/ (3)https://blog.google/products/chrome/updated-timeline-privacy-sandbox-milestones/*
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