Insights & Resources12 min read

The State of the SMS Market: 2020

Learn about the B2B SMS market in 2020, SMS regulations and messaging best practices.

Christie Wragg
SMS Market eBook image

The SMS market is set to explode.

The number of text-capable phone subscriptions worldwide surpassed 5.1 billion. And, 96% of Americans own a cell phone — that’s 316.4 million people that can be reached by SMS in the US alone.
It seems that organizations are beginning to realize the full potential of this channel. People are starting to prefer informal, personal and real-time forms of communication, after all. In fact, SMS engagement rates are 6 to 8 times higher than email engagement rates.
Learn more about:
  • The SMS market in 2020.
  • Customer insights when it comes to SMS communication.
  • What you need to know about SMS regulations.
  • The questions you should be asking your messaging provider.
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