Messaging • Last Updated 9/29/2023

Mastering order confirmation texts: Tips and examples

Boost customer experience with order confirmation text messages. Get best practices, examples, and tips to optimize your messages.


By Emily Bowen

Woman receiving order confirmation text message

For eCommerce and online shopping companies, delivering a great customer experience is everything. One of the best ways to do that is by sending a transactional SMS called an order confirmation text message. Order confirmation text messages keep customers informed about their order status and delivery details, which helps reduce anxiety and increase trust.

According to a study by Narvar, 83% of customers want regular updates on their order status, and 73% say they’re more likely to return to a retailer that provides proactive updates. Additionally, Metapack found that nearly 70% of customers say one of their top three criteria when choosing an online retailer is whether or not the retailer offers customers the ability to track their orders in real time.

In this blog post, we’ll cover best practices for creating effective order confirmation text messages, provide examples of successful messages, and offer tips for optimizing your messages to achieve the best results.

Best practices for order confirmation text messages

Order confirmation text messages are an essential part of the customer experience. They provide customers with important information about their orders and help set expectations for delivery. This section will discuss some best practices for creating effective order confirmation text messages to improve the customer experience and reduce inquiries to your support team.


Personalization is key to creating a great customer experience. Including the customer’s name and order details in the message helps make the message more relevant and meaningful. Segmenting messages based on customer preferences can also make messages more targeted. For example, if a customer always orders the same product, you can tailor the message to include additional information about that product.


Clear and concise language is crucial when creating an order confirmation message. Use simple language, and avoid technical terms or jargon customers may not understand. It’s also important to include estimated delivery dates in the message. Using straightforward language and specific details helps set expectations for the customer and can reduce the number of inquiries your support team receives.

Call to action

Encourage customers to take action with a clear and concise call to action (CTA). For example, the CTA could be a link to track their order or a reminder to leave a review after they receive their order. Including contact information for customer support is also essential, as it provides customers with a way to get in touch if they have any questions or concerns.


Timing is everything when it comes to order confirmation text messages. Send the message immediately after a customer places an order to reassure them their order has been received. If the delivery date changes, send a reminder message to let the customer know. Continue to update customers as their delivery date approaches, and notify them of any delays or changes immediately.

By following these best practices, you can improve the customer experience, increase customer satisfaction, and reduce the workload on your customer support team. Remember, the key is to provide customers with the information they need clearly and concisely while making them feel valued and reassured that their order is in good hands.

Check out our blog post to learn more about best practices for order confirmation texts and other customer-service-related SMS use cases.

Examples of effective order confirmation text messages

To help you create effective order confirmation text messages, we’ve compiled four examples that align with the best practices we discussed.

1. Personalization

This order confirmation shows a personalized message that includes the customer's name and the name of the product they ordered. Including these two details makes the text feel relevant and meaningful.

order confirmation text message - personalization

What this order confirmation text does: Shows a personalized message that includes the customer's name and the name of the product they ordered.

How this order confirmation text helps the customer: Including these two details makes the text feel relevant and meaningful.

2. Clarity

This order confirmation demonstrates the use of simple language to confirm the order and provide an estimated delivery date, along with clear contact information for customer support.

order confirmation text message - clarity

What this order confirmation text does: Utilizes straightforward language to confirm the order, shares an estimated delivery date, and offers clear customer support contact details.

How this order confirmation text helps the customer: The easy-to-understand language helps set expectations for delivery, while the contact information ensures customers have a way to reach out if they need assistance.

3. Call to action

This order confirmation features a clear call to action, accompanied by a link for order tracking and a reminder for customers to leave a review after receiving their order.

order confirmation text message - call to action

What this order confirmation text does: Presents a distinct call to action, offers an order tracking link, and encourages customers to share their feedback through a review.

How this order confirmation text helps the customer: By providing specific tasks, customers are motivated to take action and interact with the brand, leading to a more engaged and satisfying experience.

4. Timing

This order confirmation acts as a well-timed reminder, informing the customer that their order is due to arrive shortly, enabling them to plan and prepare for the delivery.

order confirmation text message - timing

What this order confirmation text does: Sends a prompt notification to the customer about their order's impending arrival, facilitating anticipation and readiness.

How this order confirmation text helps the customer: The timely reminder helps customers stay informed about their delivery, allowing them to make necessary arrangements to receive the product seamlessly.

These examples provide clear and concise messaging that covers all of the best practices we discussed earlier. Remember, your goal when crafting effective order confirmation text messages is to keep them simple, concise, actionable, and timely.

Tips for optimizing order confirmation text messages

After following the best practices mentioned above, it's important to continually optimize your order confirmation text messages to ensure maximum effectiveness. Here are some tips to help:

Experiment with different message formats and CTAs

Feel free to try different formats and CTAs in your order confirmation messages. By experimenting with different styles, you can determine which resonates best with your customers and improve overall engagement rates. You could also try out different message lengths and font sizes or include visual elements such as emojis.

Test messages with a small group of customers before sending them to a larger audience

Before sending your order confirmation messages to your entire customer base, testing them out with a smaller group of customers is a good idea. This way, you can gather feedback and improve before sending the messages to a larger audience. Additionally, gathering feedback can help avoid potential issues, such as a high opt-out rate or customer complaints.

Maximize your delivery rates

To ensure your order confirmation messages are delivered to customers promptly, it's crucial to maximize your delivery rates. Here are some tips to get you started:

  • Choose a reliable SMS provider with a track record of high deliverability rates and efficient message routing.
  • Keep your message content clean and free from spammy language.
  • Segment your message audience for targeted messaging.
  • Optimize your message length and formatting to improve the readability of your messages.
  • Use a local sender ID to boost customer recognition and trust.

Work with a provider that offers advanced features

When choosing an SMS and MMS provider, select a user-friendly provider offering advanced features. Look for a provider that offers the following:

  • Cost-effective, scalable pricing
  • Global number availability and expertise
  • Deliverability reports
  • Easy implementation
  • Full set of features
  • Compliance assistance
  • High-quality support

Choosing the right SMS provider is vital to delivering effective order confirmation text messages. The right provider can help you craft effective messaging campaigns, stay compliant, and maximize delivery rates.

Choosing the right messaging provider

Mastering order confirmation texts involves best practices such as personalization, clarity, including a call to action, and timely messaging. Continuously optimizing messages and working with a reliable SMS provider can enhance the customer experience, increase satisfaction, and reduce support inquiries. Experimenting with different formats, testing with small groups of customers, and maximizing delivery rates are crucial for success.

By following these tips and partnering with a trusted SMS provider, you can ensure that your order confirmation text messages are effective, engaging, and optimized for maximum results.

Telnyx is a next-gen communications platform that offers a global private IP network, multi-cloud redundancy, and carrier-grade services. Our developer-friendly SMS API and intelligent features make it easy to build messaging capabilities into your existing apps. We also offer support and guidance to help you grow and scale your business.

With competitive pricing and a wide variety of phone numbers in over 45 countries, Telnyx provides cost-effective messaging solutions with unmatched expertise. Our deliverability reports help businesses optimize their messaging campaigns, while easy implementation and a complete set of features make it easy to get started.

Finally, Telnyx offers compliance assistance, ensuring businesses comply with industry regulations. And with quality support and guidance available every step of the way, Telnyx is the perfect partner for businesses looking to build and scale their messaging capabilities.

Talk to an expert today to learn how Telnyx can help your business send effective, compliant order confirmation text messages.

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