Verify API • Last Updated 8/23/2024

What is 2FA (two-factor authentication)?

Learn how two-factor authentication (2FA) can safeguard your business from breaches, build customer trust, and boost security.

Emily Bowen

By Emily Bowen

person using 2FA with a laptop and cell phone

As cyber threats become more sophisticated, businesses need to prioritize the security of their digital infrastructure and customer data. The stakes are high, with the average data breach costing $8 million.

One of the most effective ways to bolster security is by implementing two-factor authentication (2FA) for your applications and services. This guide will walk you through what 2FA is, how it works, the benefits it offers, challenges you might face, and best practices for implementation.

What is 2FA, and how does it work?

Two-factor authentication enhances security by requiring two forms of identification before granting access to an account or system. Unlike relying solely on a password, which involves only one piece of information, 2FA adds an extra step, making it much harder for unauthorized users to gain access, even if they have your password.

2FA combines:

  • Something the user knows (like a password)
  • Something they have (like a mobile device or security token)
  • Something they are (biometric data)

This combination significantly reduces the risk of unauthorized access, data breaches, and fraud, effectively safeguarding both internal systems and customer accounts.

How two-factor authentication works

When logging into an account with 2FA enabled, the process usually involves the following steps:

  1. Entering your password: The first step is to input your usual password, which is the primary authentication factor.
  2. Providing the second factor: After entering your password, you'll be prompted to provide a second authentication factor. The second factor could be a code sent to your mobile device via SMS, an authentication app, a physical token like a USB security key or key fob, or biometric verification (such as fingerprint scanning or facial recognition).
  3. Obtaining access: You can only access your account after correctly providing both factors.

Although 2FA is relatively straightforward, you should consider a few key factors before setting up 2FA.

Selecting the right 2FA method

First and foremost, you should choose a type of two-factor authentication that aligns with your business’s security needs and user experience. There are a few common methods, including:

SMS-based 2FA

SMS-based 2FA is the most widely used method. It's simple and affordable, requiring only a phone number to receive a one-time code via text message. With the right provider, you can implement SMS-based 2FA quickly, as it uses an automated system to send the code when a user attempts to log in.

Application-based 2FA

Application-based 2FA offers more security than SMS-based methods. However, it requires users to download an authentication app (like Google Authenticator) which generates a time-based code for logging in.

Push-based 2FA

Push-based 2FA is often used in passwordless systems or as part of multi-factor authentication (MFA). When a user attempts to log in, a push notification is sent to a secondary device, requiring an action like swiping or entering a PIN.

Security key-based 2FA

Security key-based 2FA provides the highest level of security, typically using a USB drive as the physical key. This method requires the user to insert the key during login, making it extremely difficult to compromise. However, it’s more resource-intensive and expensive.

Once you’ve determined which form of 2FA is most suitable for you, the next step is to consider how it will interact with your existing setup.

Integrating 2FA with existing systems

To ensure a smooth and effective implementation, it's essential to see how your chosen 2FA method will work with your current systems.

APIs and SDKs

Choosing a 2FA provider with strong APIs and SDKs can make integration much easier. For example, if you're developing a custom application, an API lets you embed authentication steps directly into your app’s workflow. This customization boosts security and keeps the user experience smooth.

Analytics and reporting

Client-based delivery reports (DLRs) give you valuable insights into how customers interact with your 2FA tools. These analytics help you track usage patterns, spot potential issues, and improve the user experience. For instance, by monitoring the success rates of different authentication methods, you can make informed decisions about which 2FA options to focus on.

User experience

A good 2FA solution should offer all the standard features of user authentication software, like one-time passwords (OTP) sent via SMS and voice, as well as flash calling. These options make the system easy to use for your customers, ensuring that security doesn't come at the cost of convenience.

Compliance and regulations

Different industries have specific data protection and security requirements. Make sure your 2FA setup complies with relevant regulations like GDPR, HIPAA, or PCI-DSS, so you stay compliant and avoid legal issues.

Once you’ve integrated 2FA, you’ll quickly start to see the benefits.

Benefits of implementing 2FA

Implementing 2FA strengthens your security strategy and offers other significant benefits, such as:

Protection against breaches

2FA significantly reduces the likelihood of unauthorized access, even if passwords are compromised. This added layer of security helps protect sensitive business data, customer information, and intellectual property.

Increased customer trust

By offering 2FA, businesses demonstrate a commitment to security, which can enhance customer trust and loyalty. Customers are more likely to engage with services they perceive as secure, leading to higher retention rates and a stronger brand reputation.

A competitive advantage

Providing 2FA can set your business apart from competitors who may not offer the same level of security. In industries that involve sensitive data, robust security features can be a key selling point for potential clients.

Regulatory compliance

Many industries require 2FA as part of their security standards. Implementing 2FA helps businesses meet these requirements, reducing the risk of non-compliance penalties and protecting against potential legal challenges.

Addressing challenges in 2FA implementation

While 2FA offers significant security benefits, you may encounter challenges during implementation. Below we’ll walk you though solutions to common challenges.

Managing user adoption

One of the main challenges is encouraging user adoption of 2FA. Some users may view 2FA as an inconvenience. To address this issue, focus on educating users about its importance and provide clear setup instructions. Offering multiple 2FA methods allows users to choose the option that best suits their needs, increasing the likelihood of adoption.

Handling lost or compromised second factors

Losing access to the second factor (e.g., a lost device or token) can disrupt operations. To reduce this risk, implement backup authentication methods, such as email-based 2FA or backup codes. Additionally, provide a secure process for recovering access to ensure that legitimate users can regain entry without compromising security.

Ensuring scalability

As your business grows, so will the number of users and systems requiring 2FA. Ensure that your chosen form of two factor authentication is scalable, with the capacity to handle increasing user loads without compromising performance. Scalability also involves maintaining up-to-date security protocols and supporting new authentication technologies as they emerge.

Best practices for implementing 2FA

To maximize the effectiveness of 2FA in your business, consider the following best practices:

  • Educate your team: Train employees on the importance of 2FA and how to use it effectively in their workflows.
  • Monitor and update: Regularly check your 2FA systems for vulnerabilities and stay updated on security trends to keep your solution current.
  • Offer flexibility: Provide various 2FA options, such as SMS, authentication apps, and biometrics, to meet different user needs.
  • Plan for contingencies: Have a clear plan for handling lost or compromised second factors, including account recovery and backup codes.

Building a strong 2FA foundation now will make it easier to adapt as the 2FA standards change in coming years.

The future of 2FA authentication

As cyber threats become more sophisticated, businesses must keep their security systems current. Soon, more advanced methods will become standard. Passwordless logins that use biometrics—such as fingerprint or facial recognition—combined with device verification could become the norm. For example, employees might use a fingerprint scan on their phones instead of entering a password to access their work systems securely.

AI and machine learning will also play a more significant role in 2FA. These technologies can help spot unusual activity, like logins from unexpected locations, and react instantly to potential threats.

To stay secure, it’s important to implement 2FA now and keep improving your security as new challenges arise. This way, you’ll protect your business and be ready for whatever comes next in cybersecurity.

Choose the right 2FA solution to protect your business

2FA is essential for securing your business against increasingly sophisticated cyber threats. By implementing a 2FA system, you add an essential layer of protection that can significantly reduce the risk of unauthorized access and data breaches.

The Telnyx Verify API is an ideal solution for businesses looking to implement effective 2FA. It provides multiple verification channels—SMS, voice, flash calls, and WhatsApp—allowing you to choose the best method for your security needs and user experience. The Telnyx Verify API also offers global reach, supporting users in over 190 countries. This coverage is particularly beneficial for businesses with a diverse, international customer base. Telnyx also ensures reliable OTP delivery through its private IP network, minimizing the risk of disruptions or delays.

By choosing Telnyx Verify, you gain access to tools that simplify integrating 2FA into your existing systems, with support for comprehensive APIs and SDKs. The platform's analytics and delivery reports also give you valuable insights, allowing you to monitor and improve your 2FA processes effectively. It’s user-friendly, and our 24/7 support team is always available to help you troubleshoot. Plus, customers typically save 30% when switching to Telnyx thanks to our lower list pricing and automatic volume discounts.

Contact our team to implement a scalable, reliable 2FA solution with the Telnyx Verify API.

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