With over 20 billion texts sent each day, it’s incredible to think that the first SMS message was only sent in 1992. Today, SMS still remains one of the most widely used data applications in the world.
Communicating via text has become so popular, it’s become a new favorite medium for businesses to market products and services as well.
Most have a general understanding of what a text message is. However, there’s a lot that goes on behind the scenes, and a lot to consider when choosing an SMS provider. Which is why, at Telnyx, we’ve decided to create a complete guide that breaks down all the important information you need to know.
What is SMS
If you own a mobile device. Typically a cell phone, you’re likely already familiar with what SMS is. In short, it's a messaging service that allows users to send text messages from one device to another. Although, it’s capabilities are limited to text, and text only.
- How it Works: SMS doesn’t usually require an internet connection to work. Rather, it uses cell towers to transmit information over a cellular connection.
- Pros and Cons: When it comes to cost effectiveness and reach, it’s hard to beat SMS. That being said, there are limitations that can prove to be a disadvantage for SMS users.
Make sure to read more about what SMS is.
The Difference Between SMS and MMS
Texting has come a long way since the first message was sent back in 1992. While SMS is still limited to sending text only, you’ve probably received a message containing images and even videos. You may be surprised to learn that those messages you receive aren’t SMS messages, but rather, MMS messages.
Understand some of the key differences with our complete SMS vs MMS guide.
Sending Bulk SMS Messages
On a daily basis, the average person sends over 90 text messages. A staggering number when you take into consideration the world’s total population. Most of us use texting to talk to our friends and family in a one-to-one or group setting.
But what if you need to reach a lot of people with the same message?
Thanks to technology, and the evolution of data applications, sending bulk SMS messages is easier than ever. Also referred to as Application to Person SMS, bulk SMS is typically utilized by businesses who need to automate or convey messages to all their customers or employees.
Learn more with our in-depth bulk SMS guide.
What is SMS Marketing
When it comes to marketing, there may be no better medium to get a message across than with a text. SMS marketing is quickly emerging as a favorite for big and small businesses alike, and why wouldn’t it?
There are plenty of rules and regulations surrounding SMS marketing. But after navigating compliance and acquiring consent from users, it’s one of the most effective means of marketing.
Learn how you can effectively scale your business with our SMS marketing guide.
SMS Delivery and Reporting
It goes without saying that a text is only worth sending when it’s actually delivered to the intended recipient. That’s a universal truth whether sending an SMS message for personal or business use.
From a business standpoint, SMS deliverability is a key metric. Every undelivered message is a missed opportunity that can directly impact your bottom line.
Learn how to measure and improve deliverability with our SMS delivery guide.