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Three important features when choosing an SMS provider are pricing, global reach, and being able to stay true to your brand.
SMS is becoming an ever more powerful means of communication with your customers and is a core part of an omnichannel communication strategy. Three of the most important features when choosing an SMS provider are pricing, global reach, and being able to stay true to your brand.
Telnyx’s APIs open up a number of marketing possibilities when combined with the power of marketing automation platforms such as Marketo, Hubspot, and Active Campaign. All three of these platforms have webhook features, which allow you to make GET or POST requests to APIs.
This means we can use webhooks to unlock the power of Telnyx for sending SMS notifications or enriching your lead database using number lookup.
With one of the most competitive SMS prices in the industry, we allow customers to save an average of % compared to using Twilio. Yes, 70%! Check out this or our for our transparent and flexible pay-as-you-go pricing.
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There are a number of different messaging channels that can be accessed through Telnyx's Programmable SMS API that help your messaging stay true to your brand and build familiarity with your customers:
In addition to branded messaging channels, Telnyx's API comes with out-of-the-box features to deliver memorable marketing messages.
Number Pooling allows you to distribute outbound SMS over all the numbers you have associated with a messaging profile, which increases your deliverability since a single number is not responsible for sending high volumes of traffic.
Geomatch will ensure that your customers receive SMS from numbers with the same area code that they live in (provided that these numbers exist in your number pool)
Sticky Sender will ensure that your customers receive SMS from the same number every time helping your build familiarity with your customers.
The most important constraint on your SMS rate limit is determined by the type of number you use. With our extensive inventory of numbers, Telnyx offers long code, toll-free, short code, and alphanumeric numbers. Sign up for a Telnyx account and purchase your first few numbers in our Mission Control Portal!
10-Digit Long Code (10DLC), is the new standard for sending A2P messages over long code. Earlier this year, telecoms carriers launched this initiative in an effort to decrease spam and increase throughput for legitimate SMS use cases. In the 10DLC process, businesses must register their brand and SMS use cases, and are assigned a specific throughput based on this information.
10DLC is MMS enabled, offers throughputs higher than traditional long code, and has much lower registration costs compared to short codes and toll-free numbers. However, the migration process for registering your 10DLC brand and use case can be confusing. By the end of summer 2021, carriers will require all long code SMS to be sent via 10DLC traffic. Thankfully, you can register through our self-service Telnyx API and Mission Control Portal, and our 10DLC FAQs provides more details into what you need to know about 10DLC.
While Toll-Free numbers might allow you to avoid number pooling by having a higher rate of 1200 SMS per minute, they come at the expense of not being able to send SMS internationally and it is more expensive to send and receive SMS than long code.
Toll-free numbers also require an application to be submitted specifying things such as how you will opt people in, your use case, and your privacy policy. You can read more in the “Toll Free Messaging” section in this support article.
Dedicated short code numbers offer the highest SMS throughput, but this comes at a price.
The Alphanumeric sender ID feature allows you to send SMS from a messaging profile at a rate of 60,000 SMS per minute and this feature can be used to send SMS internationally. However, customers will not be able to reply to these SMS so you can only use this feature for one-way SMS campaigns.
Now that you know why you should use Telnyx to power your SMS Marketing, let’s take a look at how you can start sending SMS with Telnyx, automate replies to inbound SMS, and then use these 2 features together for webinar SMS reminders. Make sure to check out the rest of the articles in this four part series:
Enjoy the article? Make sure to check out the full version on the Workflow Pro Blog!
Can Marketo send SMS? Yes, Marketo Engage can send SMS through integrated providers using batch or trigger campaigns. It uses your smart lists and subscription logic, so make sure opt-in and deduplication rules are set correctly.
Is Marketo end of life? No, Marketo Engage is not end of life, but Adobe is retiring the legacy Marketo Engage Identity login and requiring a move to Adobe Identity by September 30, 2025. Confirm your organization’s identity setup to avoid disruption to messaging workflows.
Does Marketo support MMS? Marketo does not author MMS natively, but you can send MMS if your connected messaging provider supports media and you pass the right payload fields. MMS adds images, video, and audio to your campaigns, as explained in this guide to what MMS messaging is.
Should I use SMS or MMS for my Marketo campaign? Use SMS for short, time-sensitive alerts and MMS when visuals or longer content will lift engagement or conversions. The core tradeoffs in cost, payload size, and use cases are covered in this comparison of SMS vs. MMS.
Can Marketo handle group or broadcast MMS? Group sends place everyone in the same thread with reply-all behavior, while broadcast sends separate messages that keep recipients private. Many gateways favor broadcast for scale and compliance, so match your use case to the differences between MMS group and broadcast messaging.
What open rate should I expect from SMS in Marketo? SMS often sees higher open rates than email, but real results depend on list quality, timing, and relevance. Track delivery, clicks, replies, and opt-outs to benchmark your own program instead of relying on a single industry statistic.
How do I integrate SMS with Marketo? You can connect via LaunchPoint partners, custom webhooks, or middleware that posts to your provider’s API. When designing payloads, validate how your provider defines messaging types and how you will pass consent flags, tokens, and personalization.