Re-engage cold leads with an outbound AI voice agent that reaches out with updated product info, new features, and promotional offers.
The Lead Reactivation Campaign template creates an outbound AI agent that contacts cold leads to re-engage them. It references your product or service, highlights new features and improvements, and attempts to move them back into your pipeline.
Designed for sales teams sitting on large lists of unresponsive leads, this template automates the outreach that reps rarely have time to do manually.
The template comes pre-configured with personalized outreach, product context, and new feature messaging via dynamic variables.
References the prospect by name and their previous interest in your product or service.
Highlights new features, improvements, and changes since the lead went cold.
Presents current promotions or incentives to drive re-engagement.
Guides interested leads through next steps to re-enter your sales pipeline.
5 minutes
A Telnyx account with a phone number.
Sign in to your Telnyx account. Navigate to AI Assistants, click Create New Assistant, and select Lead Reactivation Campaign from the Sales & Lead Gen category.
Update company name, product description, new features, and any promotional offer.
Compile your cold lead list with names and phone numbers for dynamic variable population.
Update instructions with your value proposition and common objection responses.
Run test calls to verify the conversation flow, then launch your reactivation campaign.
Hi, this is calling from your company. We have made some updates I thought you might find interesting. Do you have a moment?
Focus on leads that went cold 30-90 days ago, too soon feels pushy, too late loses relevance.
Focus on leads that went cold 30-90 days ago, too soon feels pushy, too late loses relevance.
Open with what has changed rather than asking why they stopped responding.
Open with what has changed rather than asking why they stopped responding.
Monitor how many cold leads re-enter the pipeline to measure campaign effectiveness.
Monitor how many cold leads re-enter the pipeline to measure campaign effectiveness.
