Branded Calling is now available on Telnyx

Your customers ignore calls from numbers they don't recognize. Branded Calling fixes that by showing your verified business name, logo, and the reason for your call right on the recipient's screen, before they pick up. Instead of an unknown number or a "Spam Likely" warning, people see who you are and why you're calling. Branded Calling works automatically with your Telnyx outbound SIP trunking calls once your brand and numbers are approved.

Why it matters

Most people won't answer a call they can't identify. That means missed appointment reminders, ignored delivery updates, and account notifications that go straight to voicemail. Branded Calling turns an anonymous number into a recognizable, trusted call, so more of your calls get answered and your team spends less time chasing callbacks. It works as a positive identity layer that lifts answer rates and trust signals, and Telnyx handles all of the ecosystem interactions on your behalf, so you work only with the Telnyx portal and API.

What you get

• Verified caller identity: Your business name, logo, and call reason displayed on the recipient's phone before they answer.
• Higher answer rates: More recognized calls for appointment reminders, account notifications, delivery updates, and customer service outreach.
• Trust that stands out: Verified branding that helps your calls stand apart from spam and scam labels.
• No code changes: Branding is applied automatically based on your approved identity and number association, with no extra SIP headers or connection changes.

How it works

You register your business as an Enterprise and create a Display Identity Record (DIR) that defines what recipients see: your display name, logo, and call reasons. Telnyx vets the DIR, verifying your business identity, IP ownership, and compliance. You then associate your Telnyx phone numbers with the approved DIR.

When you place a call from one of those numbers, Telnyx signs the call with a cryptographic token carrying your DIR's rich call data, built on top of the STIR/SHAKEN call-authentication framework. The terminating carrier verifies the signature and renders your branded information on the recipient's device. Branded Calling runs on an industry-wide registry managed by CTIA, which keeps trust consistent across participating carriers.

Getting started

1. Sign in to the Mission Control Portal with a user that can manage Enterprises and phone numbers.
2. Go to Other Products, then Branded Calling, and accept the Branded Calling terms.
3. Create or select an Enterprise, entering your business information, contact details, and address.
4. Create a Display Identity Record (DIR) with your display name, logo, and call reasons.
5. Submit the DIR for review and track its status in the portal.
6. After the DIR is approved, add the eligible Telnyx phone numbers you use for outbound SIP trunking calls.
7. Place outbound calls from those numbers through your SIP connection as usual. Telnyx adds your branded information automatically where supported.

Pricing

• Brand registration: $50 one-time, plus $50 per month per brand.
• Branded call display: $0.075 per call.
• Choose pay-as-you-go with no commitment, or volume-based contract pricing with discounted rates, free 24/7 support, and a dedicated customer success manager.

Availability

Branded Calling currently applies to US-to-US calls placed to US mobile numbers serviced by T-Mobile and Verizon. Approval makes your brand and numbers eligible to send verified identity information, but display is not guaranteed on every call. Whether branding appears depends on the receiving carrier, the recipient's device, and the network path the call takes.

Check out branded calling page

Learn more in our developer documentation and the setup guide.