WhatsApp Business API for enterprises.
"Rasayel is building an omnichannel inbox for a seamless customer communication experience. Telnyx’s WhatsApp API made integration a breeze and we love that they have a deep inventory of global numbers we can use.”
Supercharge your text-based communications
The WhatsApp Business API allows businesses to send feature-rich communications on the world’s most popular messaging app.
Enrich your customer support, smart notifications, and personalized outreach with images, audio, and PDF media files. Drive engagement with call-to-action buttons and quick replies. Utilize Location Messages to share locations on a map. There’s a solution for every customer engagement need.
Build omnichannel communications with Telnyx APIs
With Telnyx, you can connect with customers across SMS, WhatsApp, Voice, and Video.
We offer the building blocks for you to create a custom omnichannel customer experience that adapts to customer needs. Telnyx makes it easy to seamlessly transition from automated notifications delivered via WhatsApp or SMS to voice or video for customer queries, using the same number.
Choose Telnyx to power your WhatsApp communications.
- DeliverabilityOur robust multichannel API has built-in features to ensure the highest message deliverability. And, the traffic sent over our private, multi-cloud and multi-site network minimizes hops on the public internet.
- Global number inventoryProvision local numbers in 100+ countries and expand your business internationally. Use your WhatsApp phone number across SMS, MMS, and Voice to build brand recognition and reach customers where they’re available.
- Easy migrationYou can switch to Telnyx WhatsApp Business API while keeping your existing WhatsApp number, display name, and approved templates. No downtime.
Access rich, out-of-the-box WhatsApp features for enterprise-grade communications.
Branded MessagingPersonalize a business profile with a logo, business description, website, and other info to strengthen brand awareness in every touch point.
Secure SendingWhatsApp was designed with end to end encryption in mind, protecting customers’ data privacy.
Interactive Media MessagesWhatsApp supports multimedia like gifs, voice memos, videos, and PDFs to create rich messaging experiences.
AnalyticsRead receipts give detailed insight into how customers interact with your messages.
Message Templates10 easy-to-use message template categories based on use case and industry.
Easy App IntegrationLink WhatsApp to calendars, share locations on a map, and embed data like QR codes and event details.
QR Code GenerationCreate QR codes and short links to your agent as an entry point for conversation.
SMS FailoverIncrease message deliverability with SMS failover capabilities for unopened WhatsApp messages.
What will you build with WhatsApp?Elevate customer experiences with high touch WhatsApp messaging, without the complexity.
Customer ServiceQuickly assist online shoppers via web browser chatbots and seamlessly continue offline communications on WhatsApp.
Alerts and NotificationsReach your customers on their preferred communication channel to provide urgent alerts, instant order updates, and other notifications.
LogisticsProvide real-time location sharing and last mile delivery updates for efficient and timely package drop-offs.
Travel and HospitalitySend travel updates, boarding passes, and give customers the option to contact the airline or resolve ticket changes within WhatsApp.
Steps for getting started with the WhatsApp Business API
Get a number
Integrate your app
WhatsApp Frequently Asked Questions
These are two different services. WhatsApp Business API is a programming language interface that allows you to connect securely at scale, and was built with medium to enterprise grade businesses in mind. WhatsApp Business App is a downloadable app recommended for small to medium businesses. You cannot use the same business profile on both products. Telnyx does not offer WhatsApp Business App.
WhatsApp Business, launched by WhatsApp, is specifically built to connect businesses and customers. Business owners can set up a WhatsApp Business account to message customers, send updates, and provide customer service through a branded messaging profile which includes your logo. In contrast, the primary use for WhatsApp is to talk to friends and family.
WhatsApp Business API is an enterprise-grade messaging solution for businesses to connect securely and quickly with their customers. Programmatic access to WhatsApp Business allows businesses to communicate at scale, and automatically initiate conversations with reusable messaging templates.
To onboard your business with WhatsApp, you must obtain a Facebook Business Manager ID. Next, you can verify your business by following the steps outlined here. Then, you can create a Business Profile with a WhatsApp Business messaging provider like Telnyx, submit for approval, and start sending messages. If you have any questions on this process, make sure to reach out to our Sales Team!
WhatsApp Business accounts can take advantage of features such as programmatic creation of QR codes and short links, rich messaging, and integration into third party systems like a CRM.
A WhatsApp message template is a message format that you can use to engage with users once they have opted-in and given your app permission to send them messages. You can use approved templates to send automated account updates, alert updates, appointment reminders, or payment updates, or other messages relevant to your use case.
WhatsApp is being charged on a conversation-based pricing model. There is a WhatsApp pass-through fee that varies by message type and destination, and a Telnyx platform fee of $0.003 per message. For more information, take a look at our WhatsApp pricing page.
The WhatsApp business API can help broaden your reach to global customers — in places like Europe and Asia, WhatsApp is much more popular than SMS and there are 2 billion users worldwide. In addition, WhatsApp uses end-to-end encryption, which gives customers peace of mind when it comes to security. Finally, customers who use WhatsApp Business API can send messages via branded business profiles, boosting their brand presence and ensuring that their end users always recognize the sender.
Some disadvantages include the fact that people have to download the WhatsApp app on their phone to communicate on this channel if they are not already users. Furthermore, it requires internet connection or mobile data, and the API is only accessible through a Business Service Provider, like Telnyx.