WhatsApp Business API for customer support, smart notifications, and personalized outreach.
What is the WhatsApp Business API?
WhatsApp Business API allows businesses to set up profiles and communicate with customers through enterprise grade messaging on the world’s most popular messaging app.
WhatsApp is now available to set up via Telnyx’s API and Mission Control Portal. This means that along with your existing SMS and MMS communications, you can also integrate WhatsApp to reach customers on their most preferred channels.
Can I build an omnichannel messaging solution with Telnyx APIs?
With Telnyx, you can reach your customers on a variety of channels including SMS, WhatsApp, RCS, VSMS, and iOS Business chat.
We offer the building blocks for an omnichannel inbox where you can interact with customers through automated notifications or customer care queries, and escalate to human interaction when necessary.
Access rich, out-of-the-box WhatsApp features for enterprise grade communications.
Branded MessagingWhatsApp lets you personalize a branded sender profile with a logo and screen colors to strengthen brand awareness in every touch point.
Secure SendingWhatsApp was designed with end to end encryption in mind, protecting customers’ data privacy.
AnalyticsRead receipts give detailed insight into how customers interact with your messages.
Message Templates10 easy-to-use message template categories based on use case and industry.
High Resolution MediaWhatsApp supports multimedia like gifs, voice memos, videos, PDFs to create intuitive messaging experiences.
Easily Integrate AppsLink WhatsApp to calendars, share locations on a map, and embed data like QR codes and event details.
QR Code GenerationCreate QR codes and short links to your agent as an entry point for conversation.
SMS FailoverIncrease message deliverability with SMS failover capabilities for unopened WhatsApp messages.
What Will You Build With WhatsApp?Elevate customer experiences with high touch WhatsApp messaging, without the complexity.
Customer ServiceQuickly assist online shoppers via web browser chatbots and seamlessly continue offline communications on WhatsApp.
Alerts and NotificationsReach your customers on their preferred communication channel to provide urgent alerts, instant order updates, and other notifications.
LogisticsProvide real-time location sharing and last mile delivery updates for efficient and timely package drop-offs.
Travel and HospitalitySend travel updates, boarding passes, and give customers the option to contact the airline or resolve ticket changes within WhatsApp.
Choose Telnyx to power your WhatsApp communication.
Our robust multichannel API has built-in features to ensure the highest message deliverability. And, the traffic sent over our private, multi-cloud and multi-site network minimizes hops on the public internet.
WhatsApp Frequently Asked Questions
WhatsApp Business, launched by WhatsApp, is specifically built to connect businesses and customers. Business owners can set up a WhatsApp Business account to message customers, send updates, and provide customer service through a branded messaging profile which includes your logo and brand colors. In contrast, the primary use for WhatsApp is to talk to friends and family.
To onboard your business with WhatsApp, you must obtain a Facebook Business Manager ID. Next, you can verify your business by following the steps outlined here. Then, you can create a Business Profile with a WhatsApp Business messaging provider like Telnyx, submit for approval, and start sending messages. If you have any questions on this process, make sure to reach out to our Sales Team!
WhatsApp Business was built with medium and large business owners in mind, to provide a channel for businesses to connect securely and quickly with their customers. Programmatic access to the WhatsApp Business API allows businesses to communicate at scale, and automatically initiate conversations with reusable messaging templates.
A WhatsApp message template is a message format that you can use to engage with users once they have opted-in and given your app permission to send them messages. You can use templates to send automated account updates, alert updates, appointment reminders, or payment updates, or other messages relevant to your use case.
WhatsApp service is being charged per message fees. Templated messages, which are initiated by the application, are charged a Telnyx Platform fee of $0.003 / message and a Pass-through WhatsApp fee which varies by destination. Session messages, initiated by the user and all messages sent and received after it, are charged the Telnyx Platform fee. For more information page, take a look at our WhatsApp pricing page.
In addition to the messaging and calling features available in WhatsApp Messenger, WhatsApp Business accounts can take advantage of features such as programmatic creation of QR codes and short links, rich messaging, and integration into third party systems like a CRM.
Some advantages of using the WhatsApp business API is that it can help broaden your reach to global customers — in places like Europe and India, WhatsApp is much more popular than SMS. In addition, WhatsApp uses end-to-end encryption, which gives customers a peace of mind when it comes to security. Finally, customers who use WhatsApp Business API can send messages via branded business profiles, boosting their brand presence and ensuring that their end users always recognize the sender.
Some disadvantages include the fact that people have to download the WhatsApp app on their phone to communicate on this channel if they are not already users. Furthermore, it requires internet connection, and the API is only accessible through a Business Service Provider, like Telnyx.