Re-engage lapsed customers with an AI voice agent that makes personalized outreach calls highlighting new features and promotions.
The Win-Back Campaign template creates an outbound AI agent that contacts lapsed customers. It references their previous relationship, highlights new features or promotions, and attempts to reactivate their account.
Designed for subscription businesses, SaaS companies, and any business with a churn problem, this template turns your lapsed customer list into an automated outreach campaign.
The template comes pre-configured with personalized greeting, product/service context, and promotional messaging.
Greets the customer by name and references their previous relationship for a warm, personal touch.
Presents new features, improvements, or promotional offers tailored to re-engage the customer.
Handles common objections and positions updates as solutions to previous pain points.
Guides interested customers through next steps to reactivate or schedule a follow-up.
5 minutes
A Telnyx account with a phone number.
Sign in to your Telnyx account. Navigate to AI Assistants, click Create New Assistant, and select Win-Back Campaign from the Sales & Lead Gen category.
Update company name, product description, and the feature or promotion to highlight.
Compile your lapsed customer list with names and phone numbers.
Update instructions with your value proposition, common objections, and reactivation offers.
Run test calls to verify personalization and pitch flow, then launch your campaign.
Hi, this is calling from your company. We noticed it has been a while and wanted to share some exciting updates. Do you have a moment?
Group lapsed customers by churn reason to tailor the pitch.
Group lapsed customers by churn reason to tailor the pitch.
Call during business hours and avoid customers who churned less than 30 days ago.
Call during business hours and avoid customers who churned less than 30 days ago.
Monitor how many calls result in reactivation to measure campaign ROI.
Monitor how many calls result in reactivation to measure campaign ROI.
